As a business consultant at www.businessconsultancyonestopshop.com I am frequently questioned about how online retailers grow in popularity when conventional well known retail high street favourites are closing down at an alarming rate. I believe we can refer back to Sun Tzu’s strategies which I have incorporated into my business consultancy practice ‘the art of business war.’
Dr. Mark D. Yates from "business consultancy one stop shop" believes the answer is simple. online retailers grow in popularity because they are flexible enough to address the current needs of contemporary shoppers. The art of business war advocates flexibility in all things related to business. Dr. Mark D. Yates continues, for example the young shoppers of today have been brought up with computers and the internet being part of their daily lives. They have confidence in online shopping which member of the older generations have yet to fully embrace.
That said with ‘Silver Surfers’ being the fastest growing demographic to embrace computers and the Internet that is slowly changing. Added security features implemented by larger e-commerce businesses to reduce online fraudulent activities has also helped fuel the online retailers grow in popularity.
Many of the major online web site businesses have worked closely with a business consultant who specialises in fraud reduction and who is classed as a security expert in e-commerce trading. Another reason why online retailers grow in popularity is because of the sheer explosion in online selling. Dr. Mark D. Yates from "Business Consultancy One Stop Shop states; with on-line retail spending due to reach £42.4bn by 2012 its no wonder online retailers grow in popularity, especially in the midst of the current economic downturn.
E-commerce online shopping is particularly popular among younger men, with just over a fifth of men under 35 (22%) choosing Amazon online store as their favourite place to shop.
Dr. Mark D. Yates explains, another reason for why online retailers grow in popularity is because of the sheer convenience of online shopping. Business e-commerce web sites are being produced to cater for this convenience. For example pconestopshop.com, asecurityonestopshop.com and businessconsultancyonestopshop.com offer shoppers a pleasurable shopping experience which follows the ‘Harrods Shopping Experience.’ i.e. A huge range of multiple products from multiple suppliers & manufacturers all offered under the one roof at a fraction of High Street prices & overheads. All available from the comfort of your home or office desktop computer.
Analyst TNS Worldpanel conducted its annual poll which states, online retailers could outstrip the popularity of high street giants if current trends continue and If they do, we will see a lot more online retailers overtake more traditional high street retailers. Old high street favourites such as Woolworths and Zavvi, both of whom are planning to re-launch as online brands.
TNS polled 15,000 people during the 52 weeks to January 4, 2009. The top 10 retailers from one to 10 were: Tesco, Amazon, Asda, Marks & Spencer, John Lewis, Argos, Sainsbury’s, Debenhams, Morrisons, eBay, all of whom have a very strong internet site presence.
Dr. Mark D. Yates business consultant at Business Consultancy One Stop Shop states; the art of business war identifies researching your customers current needs and then servicing those needs expodiciously. E-commerce does just that. if this doesn’t demonstrate why online retailers grow in popularity then I don’t know what will.
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