Archive for August, 2009

Sell your Image Through Exhibition Graphics


Among the strongest advertising tools a company can use to promote their products or services are large format printing materials. Exhibition graphics such as custom banners, posters or stickers, as well as floor graphics and window graphics are highly effective means of making a certain service or product popular, because they can have a strong visual impact and trigger the desired reaction with potential customers. Large format printing advertisements are made with the help of high quality large format printers, as specialists in exhibition graphics inform. The whole process involves thorough knowledge of both graphic design and digital printing, to ensure the computer images are accurately coordinated with the printed ones.

Reliable equipment is a must when it comes to large format printing products. High quality exhibition graphics require not only very competitive large format printers, but also high performance computers and proficient designers to operate them. Large format printing products involve setting up various resolutions modes and good knowledge of design programmes, to ensure maximum quality when it comes to colour balancing or adjusting sizes. Reliable equipment can ensure high quality and speed, but may not be enough when it comes to designing and processing images to result in advertising materials such as banners or posters. Only exhibition graphics specialists are recommended to deal with such products effectively.

Perhaps the most popular advertisements in large format printing are banners. These exhibition graphics are widely used in promotional campaigns, because they can have a strong visual impact. Companies usually choose to have custom banners made, with a design that should persist in the minds of potential customers. Used both indoors and outdoors, for product launches or openings, these large format printing advertisements are generally made of vinyl. Exhibition graphics providers take special care with double-sided banners, so that the message on one side does not show through to the other.

Similar large format printing products, occupying less space, are posters, which are also custom made, though standard sizes are often required for specific locations such as bus stops. With both types of exhibition graphics products, the designers must think of the effect, in the sense that the images or texts printed on the advertisement should trigger a reaction in the viewer on the spot. Large format printing advertisements usually draw attention through their size, but there are other means by which designers can make sure their products will have the desired result. Memory colours and special fonts are often used in exhibition graphics, their choice depending on the reaction you want future clients to have to your advertisement.

Widely used among large format printing advertisements are floor graphics and window graphics. Due to their strategic placement, these products of exhibition graphics are impossible to miss. Anybody passing by a shop window will notice the window graphics, especially if they have an attractive design and colouring. While walking inside a shop, customers will inevitably cast a glance at the floor graphics laid out and read the message. This type of large format printing advertisements is particularly favoured by retail shops, sports centres and shopping malls, though other types of businesses involving face-to-face interaction with customers often choose them as well.

Much like floor graphics and window graphics, stickers are also popular among exhibition graphics. With these adhesive labels, producers pay special attention to the used material also. According to the specific requirements of the customers, stickers can be either permanently adhesive or removable after a short while, depending on whether they are designed for and on time they will be used in promotional campaigns. Like most large format printing advertisements, stickers can get a company’s advertising message across effectively, because the impact they make is visual and it takes little time to leave a mark on potential customers.

All exhibition graphics are meant to catch the eye and make a strong impact on the viewer. By using them in any type of marketing campaign, a company can create a strong image for itself in the minds of the people who come across their advertisements. Therefore, large format printing products are not to be overlooked when you devise your marketing strategies. Exhibition graphics can prove invaluable when it comes to making your products or services popular on your targeted market. We are most certainly influenced by everything we see, so an effective design brought to life with the help of top quality equipment can work wonders when it comes to selling an image.



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Restaurant Supply Should Be About More than Just Selling Equipment


Over the course of my tenure as a restaurant owner and manager, I’ve had multiple pieces of equipment fail. Luckily, my equipment supplier has been able to keep things running smoothly in the kitchen by giving me advice on repairs or providing replacement units in a timely fashion. More than that, however, my supplier has helped me to set up my kitchens in such a way that makes food prep easy for my staff, which helps me to get the food out to my customers as quickly and efficiently as possible. For the few years before I formed this business relationship, I just always assumed that people stepping all over each other to get from one station to the next was just an unfortunate cost of doing business in the restaurant industry.

I had no concept of how a kitchen should be properly set up and had simply left things the way they were when I took over my first restaurant all those years ago. At one point, I decided to replace some equipment and contacted a supplier with a good reputation in my area. I thought I would simply make a purchase and wait for it to arrive. When they asked me if I wanted a kitchen evaluation, I thought it couldn’t hurt, so I had them come by the restaurant. That phone call changed everything for me.

They showed me how I could set up my kitchen with my existing equipment and streamline all my processes. It made a big difference, one which both my staff and customers immediately noticed. Each time I opened a new restaurant with different kitchen space and equipment requirements, I had them come down to the new location and do the same. My kitchens run as smoothly as ever, and I have my equipment supplier to thank for it.

The thing that impressed me the most was that I had found someone who wanted to work with me, someone who wanted me to succeed and was willing to offer me their expertise in kitchen structure management to get there. I never expected this service to even be available, nor did I have any idea of just how important it is to get your kitchen set up the right way. If you have a kitchen arrangement that makes things difficult for you, I encourage you to contact a qualified restaurant equipment supplier that offers this service. Trust me; you’ll be glad you did.



Quick House Sale

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Commercial Loan Business - Commercial Bankers Perspective


We get a lot of questions regarding the commercial loan business.  Many are from our peers that want our opinions on the commercial loan business. 

Warren Buffet was on the radio this morning.  He stated “when the markets greedy, be fearful.  When the markets fearful, you be greedy.”  I think we can all apply that perspective on our positions in the commercial loan business.  In a few years, the credit crisis will have settled.  The commercial loan business will be different, but it will still be viable.  There will be more government regulation for sure and probably more intense review of the credit rating agencies out there, like moody’s etc. 

Perhaps there will be a new type of loan structure replacing the current CMBS platform, but the players that pulled out will be kicking themselves as they see their competition making serous money and they will still be learning the “ropes” of their new chosen field.  The survivors will make big headway in market share.We believe that the problems can and will be fix.  This is just another recession in a long list of them.  We go through this every 10 to 15 years.  Now is the time to adapt and refine your skills - not the time to pull out.  We tend to think a lot about what is still funding. 

What lenders and banks are still looking at deals?  Never mind what the borrower wants or thinks he should get.  It’s more an attitude of take it or leave it. 

The commercial loan business is still moving forward, with a limp for sure, but it’s still moving forward.  For example we are still closing loans.  Both owner occ and investment.    

This is the time people build substantial wealth as they pick up bargain opportunities or take chunks of market share that just wouldn’t be possible during normal times.   



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Landlords Property Contents Insurance


It is a known fact that, you can insure the content or items in your house, which is owned by you although you have let it out on rent. You can only insure the contents that you own, you can’t insure your tenants contents. Tenants need to purchase a separate insurance policy if they wish to safeguard their own contents.

The advantage of choosing this policy is that it is specially tailored to meet the requirements of the modern day landlord. With many new property owners choosing to invest in newly built flats and apartments, it is a widespread occurrence for the buildings insurance to already be arranged within the monthly service charge you pay as the property’s leaseholder.

What can you do now with the help of an online landlord property content insurance uk?

Get your insurance quote tailored to meet your needs

You can now purchase your insurance online

Compare quotes online from a range of UK insurance providers and choose the best

Have a faxless insurance procedure

Waste no time, get your insurance documents electronically

If you have any questions about your quote and the type of insurance you need, call up a toll free number to talk to insurance specialists.

It’s vital to know that you have to be prepared to cover your property under different insurance. Other than, landlord’s property content insurance, one should be aware of the other insurance covers on the property such as building insurance, landlord liability and employers liability cover.

If a content insurance protects all items in the house, building insurance insures the property against the damage such as fire and other natural calamity.

Landlord liability: If you have rented out a property, as a landlord you should ensure the safety of your tenant residing in that house. If a tenant injures or hurts himself due to some fault in your building such as no proper electricity grounding, or walls or roof under bad condition, or nay thing else which may be dangerous in your property, then, they can claim against you. This amount will be paid from the landlord liability cover. Therefore it is important to have this cover.

Employer’s liability: On the other hand, employers liability cover, will insure those who are employed by you at your property. This insurance policy will cover any injury inflicted on a person who works for you, in your property. An employer will be liable to the claim the injured person makes.



Quick House Sale

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5 1/2 Holiday Retail Tips


The customers are coming. Are you ready?

If you operate a retail store, you have less than one month to make a big success of this holiday season.

I’m sure you know how to run your store but I’d like to give you some tips to contribute to your success.

1. Few stores have enough staff working the floor. Schedule more staff than you need to work the registers and stock the floor. It’s stupid to operate with only sufficient staff to ring up sales. The goal isn’t to get the customers out the door as quickly as possible. Shoppers at this time of year have no idea what they want and are highly suggestible. You should schedule enough staff to keep the lines short at the cash registers and have sales people circulating the store suggesting items to customers. The goal is to sell as much as possible. If everyone is ringing up sales, no one is selling. Adding staff to work with customers will produce more sales. Retail help is CHEAP. A floor person can generate at least $100 per hour. Don’t be cheap, be smart.

2. Train your people. Retailers make the mistake of treating the holiday season as a “busy” time. It’s not just a busy time. The rules of engagement are completely different in November and December than they are for a busy Saturday in August. First of all, people are not buying for themselves at this time of year as they are during most of the year. This changes the whole shopping dynamic because people know what they like for themselves but find it much harder to choose something for someone else. The customers need more assurance. They want to know that their selections are good ones.

Teach your staff to help people shop for other people. NEVER ask, “can I help you?” Try this, “Hi, may I ask who are you shopping for? I might be able to suggest something great.” Do you want to knock your customers over with great service? Ask them “Is there anything I can do to make your shopping easier?”

Another big difference about this time of year is men will be shopping in stores or departments where they do not normally shop. Help them. Men are looking for a way to buy their way out of the season. There’s an old expression in retail that says women browse for a pair of pants and men hunt down a pair of pants.

Lastly, budgets mean nothing in December. People who had carefully planned to spend $50 on mom will spend $100 to get mom checked off their list.

3. Keep the goods on the sales floor, not in the back room. The store’s shelves must be full. When the amount of goods on the shelves begins to thin, the available selection looks picked over. That’s another reason to keep plenty of staff working. Small stores tend to stock and organize when things slow down. That’s the Sears way of doing things. You want your store as nice and full as possible when the most people are shopping in your store. As obvious as that sounds, you’ll seldom see it in practice. As soon as things slow down, around 9:00 p.m., everyone is folding sweaters and bringing out goods. Don’t bring carts on the floor during the busy time. But you can bring out goods in a constant flow of small boxes. When you bring a box out, watch the crowd flock to it.

4. Shock your customers with service. Offer to carry bags to their car. Offer separate receipts for each item. Sure, that’s a pain for you but it’s a wonderful service for the customer. Have envelopes handy and offer to put receipts in envelopes. You could run off some nice stickers for the envelopes saying something like, “gift receipts from Mandy’s Boutique”.

Get a pile of $5 cards from the food court or a near by coffee shop. You can probably get a big discount from your own food court vendors. If a customer spends over a certain amount, give them a card and tell them to take a break on you. Don’t advertise this. Just do it. Building goodwill through service is a lot cheaper than marking everything down 3 weeks before Christmas. Make it so fun to shop in your store your customers will tell their friends about you. Sell everything and you won’t have to take mark downs.

5. Offer gift boxes before the customer reaches the register. Show them a particular item in a box. You are selling convenience. Customers see your wonderful staff doing half of the project of wrapping their purchases. That’s much better than asking customers if they want some boxes at check-time and then just putting flat cardboard in their bags.

If you don’t have gift boxes, go get them, dummy! ANYTHING in a box will sell as you get closer to the end of the season. Display lots of items in boxes. Guys especially will appreciate seeing things boxed. It completes the picture. They see a robe hanging and think, “maybe she’ll like that”. They see a robe in a box and think, “I’m done shopping”.

You don’t need to box everything in the store. You can box samples for display. Next to the hanging robes, put one in a box. Your staff can switch it for the customer’s correct size and color. That’s a service, right? You should have a box for everything you sell. When people see a boxed item, they buy it.

5a. More about the box thing. If it’s in a box, suggest it. When guy buys a robe, suggest a nice boxed pair of gloves. Add-ons are easy to sell when boxed. Go to Sears and look around. They put screwdrivers in boxes during the holidays. Sears gets that part of the season right.

All 5 ½ of these items relate to giving good service. If you train your staff to provide extraordinary, remarkable, outstanding and incredible service, you won’t be discounting your inventory as early as your competitors.

Holiday shoppers want to finish their shopping, not to shop. Make it easy and fun to shop at your store and people will try to finish their shopping chore with you.

Do not run out of boxes. That’s inexcusable this time of year.

Have a great season!

Chris Reich, Author of TeachU’s Business Talk Blog

Chris@TeachU.com



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Today, More Than Ever, Selling Information Products is #1


Once you’ve written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right? WRONG! When it comes to starting a work at home business, These days it’s getting harder than ever before to be able to get people to notice you - and just because “you build it” doesn’t mean that they’re going to come. That being said youd want to start something in great demand and useful and at the same time something that doesn’t require a lot of money.

Thats a pretty big agenda or it may seem so anyway. Fact is there is one work at home business thats been around since the very beginning of the internets debut and has held its own then and to this day still does. Im talking about selling

information products. Its the internets #1 best selling product and it comes in many different forms all of which are very affordable. You actually can spend a little and get a lot in this work at home venture.

Fact! Anything useful is worth selling in the information products industry. And the more useful information is, along with the demand, the better your chances are to produce a wind fall of income with it considering that everything is structured correctly. Its really not hard or too expensive to

start a work at home business by selling information products after all you are reading this arent you? So do thousands of other people daily, monthly, yearly and in doing so get inspired to do just this and go on to make millions selling an idea in the form of how to guides, writing e-books, and in the many other forms that information products take.

Should you decide to start a home business in selling information you should know that you don’t have to reinvent the wheel by no means. Remember that You can write about anything useful, it could be as simple as something that you know a lot about. Everybody knows something. Research something if you dont know anything to write about, research hand knitting, Do you think that someone would like to know about knitting? Go and search out the top 20 searches and see what the terms were. Find an information product (write something about the aspects of that product that you think that someone would most probably like to know) connected to that search term.

There are lots of ways available to help in marketing and getting traffic to your information product site such as articles, S.Engines, blogs, directories and many many more. Actually, thanks to all the tools that are available to you including Web 2.0, marketing information products, and ramping up your sales, is not as hard as you might think. You just have to stick to your guns and do a little something everyday until you reach your goals.

In fact, here are a few ideas to get your juices flowing. Add them to your sales plan, and use them as a jumping off place to help you make even more sales.

Create a long-term plan before you write even one word of your first ebook or other information product. The truth of the matter is that you’re probably never going to get rich from writing one E-book or selling just one info product. So before you start writing your first information product start thinking about your second e-book info product. And the first product that will tie into your first ebook. And the second. And then the third. and just continue to grow by tying all of

your products together from the same platform.

Don’t put all your eggs in one basket. Come up with as many different income streams as you can and plan to build them into your plan. For example, can you create a workbook from your E-book? What about recording some audio files that go into further details or give more information. What about doing a joint venture with other experts in your industry?

Sell more e-books at one time. If your book covers any one of a number of popular subjects self-help or development, home improvement, business, religion - there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates. Your e-book info product could be just the ticket. Although you might have to go down in price - whatever you think sounds better? The Idea is

selling one or two books at a time or selling box loads of them?

Once you’ve built up your credibility as a published author, it’s time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over

the world speaking to people in your niche market? If you don’t like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures. Now you are in the big times. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar but not competing industries as your writing information

product industry or whatever industry that you happen to be in. Explore ways for you to provide value to both of your customers while you’re cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine’s Day promotion with the local florist.

Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust - and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

Perhaps in the e-book or information product industry you would just offer your subscribers a free e-book or any information product of yours at no cost to them. Advertise your main product with the free item on the same opt-in advertisement, they get a free product, and you get a new

subscriber to ad to your prospect data base to keep in correspondence with over and over via a weekly, monthly news letter, or another free product from time to time. Youre bound to make some sales along the way as your data base continues to grow and grow. youll make some sales on the very first time and others after several correspondences, nevertheless youll have an endless supply of customers to mail to so long as you remain resourceful and most of all consistent.



Repossession

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Hotel Commercial Loan - Bank Or Broker?


an estimated 5.2 million commercial properties within the UK. The commercial property market expanded by over 32 per cent during 1990-2000 (according to the new products started) compared with the previous decade, in itself a decade of exceptional growth. Bank lending for commercial property deals rose by a record £7.7 billion in the first quarter of 2005, according to data provided by the Bank of England, and property experts believe the bulk of the new lending was for investment purchases. There has also been a substantial rise in the number of investors looking to buy commercial properties to put into Self Invested Personal Pension Schemes. Property investment funds received a boost as of late last year after the Government announced plans to allow them to be included in an ISA (Individual Savings Account) wrapper. Savers will now be able to add investments, such as property funds and funds of funds, that have previously been restricted from being included in ISA`s because the asset class did not feature on a European standard of eligible investments and commercial property funds are seemingly the greatest beneficiary of the rule change. With this diversified interest in commercial property by investor, speculator and businesses alike the role of the broker has become a more integral part of the process. Increasing numbers of mortgage brokers have branched out into non regulated markets such as the commercial loan sector since Mortgage Day in late 2004 and subsequent involvement by the Financial Services Authority, interestingly 58 per cent of mortgage brokers claim profits are down since Mortgage Day. Commercial lending is now not the preserve of the high street banks who, in the past, have not only seemed to cherry pick but have also had a tendency to only lend to their existing business customers. The result was that there are now over 1,200 commercial lenders currently operating within the UK. The competitive market for commercial lending has also been confirmed by the rates available. There are also many other flexible options such as rolled up interest (No interest payments) for the first year to help with cash flow, start up finance, business expansion finance or even for finance on low yield investment properties. Lenders will typically lend up to 80 per cent loan to value but 100% is achievable with additional security. Three years audited accounts are also now not the normal requirement as self certification of income has also found its way into commercial lending. Adverse credit clients are now considered and in the majority of cases loans approved. However self certification and bad credit applicants can expect a loading on the rate of typically between 1 to 4 per cent. A cross section of business funding is available to retail businesses such as convenience stores, fast food outlets, specialist shops and supermarkets. Investment properties, professional practices such as accountants, doctors, vets and solicitors. Property development including speculative or pre-let for both commercial and residential. Offices and factories along with the health care sector including nursing homes, residential care and special needs homes. The leisure market has also been seen as the main stay for commercial lending over many years embracing hotels, guest houses, cafes, restaurants, wine bars and pubs. Although latterly pubs have often sought brewery loans as a traditional way of borrowing money in the trade often referred to as Advance of Discount (AOD) or “Write Off” loans, the interest rates seem favourable at significant discounts over the banks but barrelage discount is affected and the repayment terms are often shorter over 10 years. Lending on leasehold is also available up to 65 per cent on the security property (often the applicants main residence). With many businesses failing in the first year and business failure rates up 13 per cent in the first quarter of 2006 applicants must carefully consider whether they should be securing their main residence against the lease. To calculate monthly charges use one of our many custom built calculators. Commercial loan applications, for both single and joint applicants, are processed on our own dedicated secure server.

Quick Property Sale

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Shopping for Jewelry- Hello Internet , Goodbye Mall


Christmas is coming and there is a way to beat the horrendous crowds at the malls. Online shopping is on the rise, and one of the most prominent items being sought out from online sellers is jewelry inspired by celebrities. 

There is a huge array of online jewelry companies offering competitive prices for good quality stuff.  For example, when you shop for silver and other gem jewelry at small boutique vendors at the mall the prices are always high, especially during the holidays.  The reason for this is several vendors will rent a booth in the malls for a short period of time, like the holidays, when the volume of jewelry shoppers is high.  This enables them to charge higher prices than they would normally for their product.  Online stores do not practice this strategy because they are not paying the high rental costs for a spot in the mall.  In fact, many online jewelers will often have great deals during the holidays since their sales go up and they are trying to sell as much of their product as possible. 

In addition to finding better prices, online shopping will also reduce your costs because you will beat the holiday traffic as well.  And what are the chances of finding exactly what you’re looking for at the mall?  Shopping online for jewelry offers a much broader selection than the limited amount of stores found in your local malls.  There is virtually no end to the internet when it comes to searching for jewelry.  It also goes further than simple sales.  You can save hundreds by going to auction sites where top price jewelry is there for the taking.  I’ve saved a bundle by doing this myself.  So why spend the extra time and money shopping at the malls when you can do it from the comfort of your home?  You’ve got to love the internet, especially during the holiday season.  



Sell and Rent Back

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Ownership of a house in Thailand


Thailand Law Online: A building in Thailand as distinct from its land can be owned and transferred separate from its land. Buildings in Thailand, apart from condominiums, do not have any form of title deed document. As an individual immovable property it can be transferred separate from its land. This must be in writing and registered by the competent authority (i.e. the Thai Land Department).

Beware that the ‘house book’ or blue or yellow book (a Ta.Bian.Baan or Tabien Bahn) is an administrative document issued by by the local Administraive Office, not the Land Department, therefore this book is certainly not a proof of ownership.

When a foreigner buys a property in Thailand the land part can be sold under a leasehold agreement (as foreigners can’t own the land) and the house can be sold separate from the land. This means that a land lease agreement is offered and a sale and purchase agreement for the house is drawn up, both specifying the terms of the lease and the terms of teh sale.

Both the land lease and house transfer must be registered at the Land Department.

When buying in a development ‘off the plan’ instead of a sale agreement for the house or construction agreement can be offered, however the building permit must be in the foreigner’s name.

Often a lease for ‘land and house’ is offered, but this the least beneficial structure for foreigners and not the recommended long term structure for possession of the property (i.e. this is legally the weakest structure). To improve someone’s interest in the immovable property a ‘right of superficies’ (the registered right to own a building upon someone else’s land) improves the leaseholder’s position on expiration or termination of the lease. Rights of ownership of a building upon someone else’s land relates directly to the rights to use or possess someone else’s land. You could lose your rights under a land lease agreement, but your rights under the right of superficies could remain enforceable.

The transfer procedure for an existing house in Thailand is as follows:

1. The parties must present themselves at the local land office to announce the sale. This is part of the official process and separate from the private sale and purchase agreement between the parties

If a party can’t attend the land office (e.g. the foreigner is abroad) a proxy can be appointed. In this case the official land office power of attorney form (document Tor-Dor 21) is required

3. Documents required: Tor-Dor 21 (if applicable), building permit or previous land office sale agreement, Ta bian Baan, ID’s of the parties (passport or ID-card)

4. The land office will issue 4 copies of the notification of the sale of a structure ( public notice), to be put up at the Or Bor Tor, the District Office, the Kamnan Office and at the building itself for a 30-day announcement (to see if anyone wishes to contest ownership)

5. After the 30 days public notice period the parties must present themselves again to sign the official land office sale agreement which effectively transfers ownership.

Proof of ownership of the house can be either the official land office sale agreement, as signed at the land office, or the construction permit in the owner’s name.



Rent Back Fast

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El Faro: Restaurant in Oaxaca Doesn’t Get Any More Real Than This


Alvin Starkman, M.A., LL.B.



 

Swing open the saloon doors, walk down a few steps, and have a seat at one of the ten or so orange arborite tables.  Clint Eastwood might have parked himself on a wooden stool, instead of a matching 1960’s vinyl covered stainless steel padded chair, but you get the idea. And yet somehow, the shiny, brand spanking new digital juke box does not seem particularly incongruous.   

 

El Faro is a small bar in Colonia Reforma, about a ten minute taxi ride from Oaxaca’s zócalo.  It serves nothing but liquor and the finest in typical, filling, and usually fried finger foods and other quickly prepared local fare.

 

The purpose of this visit was to try the reknowned marinated onions…and then have co-owner Marta provide our pre-arranged lesson on how to prepare them.  But our hostess was so gracious and accommodating, and more importantly willing to sell the preparation to us in bulk, that the working part of the adventure thankfully fell by the wayside. 

 

Now down to indulging…nothing left to do but munch away and imbibe.  But be careful with the latter.  Liquor is served clearly without any consideration given to portioning, and a couple of drinks will leave you feeling like four.

 

Drinks arrive promptly, alongside shelled peanuts, made on the premises with course salt and spices, a Oaxacan staple.  Of course quartered limes, sal de gusano, and other accompaniments arrive depending on choice of beverage. 

 

The parade then begins, starting with a burst of smoky flavor and spice constituting our marinated onion slices.  While vinegar is the main ingredient, the unique and appealing flavor of chile pasillo, with a mixture of spices, predominates, creating an appealing uniqueness.  Certainly it bears some similarity to piedrasos, often sold on street corners in large glass containers and served with marinated vegetables over giant chunks of toasted bread.    So encountering this tart treasure in a sit-down environment was indeed a true find.

 

A tlayuda is set before us in short order, prepared without any excess baggage.  The large crunchy oversized baked tortilla is made with requisite asiento (schmaltz, as my grandmother would say, but this fat isn’t from a chicken) and a thin paste of chile de arbol, topped with queso.  Forget the vegetables, refried beans and meat typifying most tlayuda toppings. All in due course. 

 

Marinated serrano chiles with onion slices (rajas), additional salsas, and guacamole follow, rounding out the sides.    

 

A plate of fast-fried potato pieces known as bolas de fuego (fire balls) is placed before us.  Seasoned with some type of chile, perhaps paprika, and without a doubt garlic, these crisp-on-the-outside golden goodies do not disappoint, being true to their name. 

 

Frijoles con pata is black beans served in a bowl with boiled pork foot.  It’s a traditional dish, and in fact our Oaxacan friends ate the gelatinous vittles with great gusto.  But it’s equally a taste, and texture, which many North Americans take time to acquire.  Fifteen years later, we’re still working on it. The salsas do help.

 

The empanadas de seso (beef brain) are the best we’ve had anywhere, anytime.  While fried as is the custom, these little filled turnovers are lacking the customary double dose of oil, making them as close to a baked botana as one can find.  Guacamole is the preferred dipping sauce, since there’s already a bit of spice in the stuffing.

 

We rounded out our experience with two meat dishes combined on a single platter:  costillas enchiladas (spare ribs coated with a chile mixture) which were well cooked as I had requested, and had plenty of meat on and off the bone; and tasajo (a thin filet of lightly seasoned beef) which arrived tender and juicy, and not at all over-cooked (often an issue in Oaxacan eateries), already cut into (large) bite sized pieces.

 

El Faro isn’t for every traveler.  But there are many who walk by such establishments, take and quick peek in, are clearly intrigued, and then say “no, we’d better not.”  At El Faro, you can. 

 

El Faro.  Jasminez 222-B, Colonia Reforma.  Mon to Sat, 9am to 10pm

 

 

 

 



Repossession

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